03/03/2014
I met Olivier Verot at Donuts near Jingan Temple. He is a clear and right person and one of this guy who fell in love with China at first sight. He founded Gentlemen Marketing Agency to bring his digital skills into China.
Could you tell me more about your background and how you set up your company?
I studied in a business school in France and during the University exchange I went to Dalian in China. I spent 6 months at the University, then I worked a year in a logistic company and then in a German company. I briefly came back to France and I came back to China. In France I founded my website called “Marketing China” with the aim to explain and analyse the Chinese market and write about what I found interesting in China. Then I have been working as a marketing and commercial developer for two and a half year. In the same time I was also doing a couple of freelance missions via my website. After 3 years, some of my clients urged me to set up my own business and I decided to take the step. I found a Chinese associate, Philippe and we founded our company on the Chinese Digital. We try our best to offer the best service in terms of referencing and social networks.
What are the strenghts of the business?
We are a “pure player”, it means that our mission is really specific and specialized in a couple of technical domains. We have knowledge that just a few other actors have. Besides, we have a huge background for the tourism and cosmetic industry that may define us as expert in this field in terms of digital.
What is the future of the digital industry?
We are going to see more actors emerging in China. There will be both legitimated and not. People have to be careful about that in order to protect themselves. Besides, the big corporations are losing a lot of credibility. They are disappointing a lot of their clients because they are just outsoucing the work; they are not doing it in-house.
What are the main challenges of the industry?
In terms of geography, the digital market in Shanghai is maturing regarding its consumption. In terms of methods, on the one hand, the base stays the same: to attract as many visitors as possible and make them buy the product, have their contact information. But on the other hand, the tools we are using in China are completely different than the ones we use in Europe. In china, you have Baidu and Weiboo and in Europe you will have Google and Facebook respectively.
Have a look on his website! It is full of information and knowledge
http://agency.marketingtochina.com/
I met Olivier Verot at Donuts near Jingan Temple. He is a clear and right person and one of this guy who fell in love with China at first sight. He founded Gentlemen Marketing Agency to bring his digital skills into China.
Could you tell me more about your background and how you set up your company?
I studied in a business school in France and during the University exchange I went to Dalian in China. I spent 6 months at the University, then I worked a year in a logistic company and then in a German company. I briefly came back to France and I came back to China. In France I founded my website called “Marketing China” with the aim to explain and analyse the Chinese market and write about what I found interesting in China. Then I have been working as a marketing and commercial developer for two and a half year. In the same time I was also doing a couple of freelance missions via my website. After 3 years, some of my clients urged me to set up my own business and I decided to take the step. I found a Chinese associate, Philippe and we founded our company on the Chinese Digital. We try our best to offer the best service in terms of referencing and social networks.
What are the strenghts of the business?
We are a “pure player”, it means that our mission is really specific and specialized in a couple of technical domains. We have knowledge that just a few other actors have. Besides, we have a huge background for the tourism and cosmetic industry that may define us as expert in this field in terms of digital.
What is the future of the digital industry?
We are going to see more actors emerging in China. There will be both legitimated and not. People have to be careful about that in order to protect themselves. Besides, the big corporations are losing a lot of credibility. They are disappointing a lot of their clients because they are just outsoucing the work; they are not doing it in-house.
What are the main challenges of the industry?
In terms of geography, the digital market in Shanghai is maturing regarding its consumption. In terms of methods, on the one hand, the base stays the same: to attract as many visitors as possible and make them buy the product, have their contact information. But on the other hand, the tools we are using in China are completely different than the ones we use in Europe. In china, you have Baidu and Weiboo and in Europe you will have Google and Facebook respectively.
Have a look on his website! It is full of information and knowledge
http://agency.marketingtochina.com/